Rossery Web Design

For this project, my goal was to design a visually compelling and user-friendly website while ensuring a seamless collaboration process with the client. From the initial briefing to the final UI kit, every step was structured to balance business goals, branding, and usability.

The project started with a deep dive into the client’s needs, where I clarified: • The business goals and target audience. • The core features and required pages. • Any brand identity elements that needed to be incorporated. This phase ensured that design decisions were aligned with the business strategy from the beginning.

Before jumping into design, I mapped out the information architecture, ensuring: • A clear and intuitive site structure for easy navigation. • Proper content hierarchy to highlight key information. • A balance between visual appeal and functional layout.

To ensure brand consistency, I curated a moodboard with references for: • Typography and color schemes. • Imagery and layout inspiration. • Overall aesthetic direction, aligned with the client’s brand. This helped set a clear creative vision before moving into UI design.

With the visual direction and structure set, I designed high-fidelity mockups, including: • Full desktop and mobile versions for a responsive experience. • A balance between aesthetics and usability to ensure a smooth user journey. • Attention to branding consistency, typography, and whitespace for a refined look.

To maintain consistency across the website, I prepared a UI Kit, including: • Color palettes, typography, and button styles. • Component guidelines for repeated elements. • Iconography and form elements for seamless implementation. Additionally, I created a document detailing animations and interactive elements, ensuring a smooth handoff to developers with clear guidelines for integration.

1) Well-defined branding & UI style aligned with the client’s vision. 2) Fully responsive design, ensuring seamless mobile and desktop experiences. 3) UI Kit & animation guidelines, facilitating smooth development.