Nosh Restaurant Branding | Fine Dining Visual Identity

Portfolio project

Visual Identity, Art Direction, Brand Identity, Collaterals Design

NOSH EPICURE – Upscale Casual Dining Restaurant https://www.instagram.com/nosh_epicure/

Refinement of existing logo, complete visual identity design, and branded print + digital collaterals for a premium dining space in Hyderabad.

CLIENT Nosh Epicure is Hyderabad’s first upscale casual dining destination, open from breakfast till late night. Rooted in ingredient-based cuisine, Nosh brings together the founder’s culinary journey from India to Paris, merging heritage with refined technique. With interiors that mirror this duality warm, earthy, yet sophisticated the space invites food lovers, families, and professionals alike to indulge in a dining experience that’s artful, flavorful, and welcoming. Backed by a consultant chef with Michelin-star experience, Nosh aims to set a new benchmark in quality, innovation, and hospitality in the city.

CHALLENGE The team at Nosh approached us during their brand revamp phase — with a vision, but no cohesive visual identity. While the logo concept had a meaningful foundation symbolizing the founder’s culinary roots in India and refinement in France, it needed polishing to align with the restaurant's elevated positioning. Our challenge was to refine the logo, build a premium yet inviting visual identity system around it, and create a full suite of brand collaterals that would extend this refined experience across print and digital touchpoints.

SOLUTIONS We began by refining the existing logo to enhance legibility and balance while preserving its core narrative: the Indian coriander branch paired with the French fleur d’oranger. From there, we developed a visual identity grounded in sophistication and warmth using a palette of burgundy, beige, gold, and charcoal, inspired by the restaurant’s interiors. The typography system combined modern elegance with readability, and every touchpoint from menu design to custom illustrations and print collaterals were built to reflect Nosh’s culinary ethos: ingredient-first, elevated, and heartfelt. The result is a clean, memorable identity that enhances the guest experience and brings the brand’s philosophy to life.

Credits Studio: Studio Six F  Year: 2024 Creative Director: Yashita Aggarwal

Graphic Designer: Nubaer Illustrator: Arya Nallachery