A Playful Brand for Relaxation & Energy Beverages. This project explores branding, packaging design, and marketing concepts for a beverage line targeting young professionals seeking a balance between relaxation and energy in their busy lives.

Sipps is a brand concept for a line of functional beverages targeting young professionals, students, and anyone seeking a balance between relaxation and energy in their busy lives. The brand offers delicious and effective beverage formulations in two key functionalities: "Relaxation" and "Energy."

Develop a strong brand identity that is playful, bold, and sophisticated, resonating with a health-conscious audience seeking a functional yet enjoyable beverage experience.

We created a comprehensive brand strategy that positions "sipps" as a unique choice for achieving relaxation or an energy boost without sacrificing taste or fun.

T H A N K    Y O U    F O R    W A T C H I N G

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