"In a Matcha Mood" is a branding project inspired by the slow, calming ritual of matcha. The design reflects the peaceful moments we create when we pause, breathe, and prepare a cup of matcha. The whisk logo represents a joyful yet calm gesture, a symbol of putting your whisk up and embracing a mindful ritual.

All illustrations are AI-generated yet intentionally imperfect, echoing the organic beauty of matcha's ceremonial roots. Each stroke feels hand-drawn, adding warmth and authenticity.

The color palette features earthy greens, soft whites, and grounding tones, evoking nature, balance, and stillness.

Source Sans was chosen for its clean, minimal design, providing balance to the organic illustrations and logo.

This project celebrates matcha as more than just a drink. It's a moment of self-care, an invitation to slow down, reflect, and reconnect with yourself. A gentle reminder that mindful moments are found in the simplest rituals.