"In a Matcha Mood" — A Ritual in Every Sip

Ariadna Giménez

Completed work

Brand Designer

Graphic Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Midjourney

Food & Beverage

"In a Matcha Mood" is a branding project inspired by the slow, calming ritual of matcha. The design reflects the peaceful moments we create when we pause, breathe, and prepare a cup of matcha. The whisk logo represents a joyful yet calm gesture, a symbol of putting your whisk up and embracing a mindful ritual.

All illustrations are AI-generated yet intentionally imperfect, echoing the organic beauty of matcha's ceremonial roots. Each stroke feels hand-drawn, adding warmth and authenticity.

The color palette features earthy greens, soft whites, and grounding tones, evoking nature, balance, and stillness.

Source Sans was chosen for its clean, minimal design, providing balance to the organic illustrations and logo.

This project celebrates matcha as more than just a drink. It's a moment of self-care, an invitation to slow down, reflect, and reconnect with yourself. A gentle reminder that mindful moments are found in the simplest rituals.

A business card design inspired by traditional Japanese craftsmanship. The hand-drawn whisk illustration serves as a symbol of matcha's slow and mindful preparation.

The whisk icon is the logo. It's an expressive yet calm gesture, a quiet celebration of that special moment when you’re in a matcha mood. It symbolizes the joy of putting your whisk up, ready for some me-time, some ritual.

A color palette inspired by nature, blending earthy greens, soft whites, and grounding tones. This palette reflects the calm and intentional nature of matcha rituals.

Source Sans was chosen for its clean, minimal design that balances the organic, hand-drawn elements of the brand. Its simplicity creates space for the illustrations and whisk logo to shine, while still feeling approachable and grounded.

A series of illustrations depicting the delicate ritual of matcha, AI-generated. Each drawing embraces the imperfect beauty of hand-drawn strokes, reinforcing matcha’s artisanal and meditative essence.

A branded to-go cup designed to bring the matcha ritual wherever you go. The whisk logo stands proudly, a symbol of calm, joy, and mindful moments. Whether you're at your desk or on the move, it’s a gentle reminder to pause, breathe, and savor the moment.