tap. a entertainment tech startup, recognized the need for a comprehensive brand refresh to stay relevant in the rapidly evolving industry. Their existing brand identity was not effectively resonating with their target audience, and this misalignment was evident across all platforms, particularly on Instagram.  They sought my expertise to breathe new life into their brand and rejuvenate their social media presence.

Before the successful rebranding of the account, it faced challenges in garnering meaningful engagement on its posts. However, following an in-depth exploration of the intended target demographic, namely working entertainment professionals, and incorporating insights gathered from industry experts, a clear need for a personal and relatable approach emerged.​

Strategic steps were taken to infuse the brand with a human touch. Valuable advice, insightful tips, engaging interviews, entertaining memes, and relatable content were all carefully integrated into the account's content strategy. These measures collectively breathed life into the brand, allowing it to resonate authentically with its audience.

The implementation of my suggested  new video marketing strategy resulted in the accumulation of over 500k+ views, showcasing the company's solutions to a wider audience and establishing them as a thought leader in their field. The focus was primarily focused on IG Reels to start with the hopes to eventually expand to Tik Tok. Sourcing content from influencers and leading industry leaders was the primarily goal. This strategy not only help reach our audience but effectively industry veterans to follow the page.

I achieved a remarkable feat by elevating engagement metrics by more than 500% and propelling the account's follower count to a 100% increase. This monumental accomplishment was the result of a carefully crafted and customized community engagement strategy, as well as an innovative hashtag approach that I spearheaded for the company.

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My role involved devising and implementing a one-of-a-kind community engagement strategy, meticulously tailored to resonate with our target audience. This involved fostering genuine interactions, creating connections, and curating content that resonated deeply with our followers. In parallel, I introduced an inventive hashtag strategy that effectively amplified our reach and visibility, enabling our content to reach a broader and more relevant audience.

Through these strategic initiatives, I played a pivotal role in steering tap.'s online presence towards unprecedented growth. The substantial increase in engagement and followers stands as a testament to the effectiveness of the methods I devised and executed, underscoring my commitment to driving tangible and impactful results for the company.