Soda is an AI-enabled data quality platform that delivers end-to-end data quality management to test, debug, and prevent data issues, and empower everyone to share and use reliable, high-quality data to improve decision-making. It serves hundreds of customers and thousands of community members around the world.

Industry: SaaS / AI / Data management

Company size: 100-200 employees

Stage: Series B

Founded: 2018

Headquarters: Brussels, Belgium

They have recently rebuilt their website in Framer on their own without any design help. The result was “not great, not terrible” and they wanted to take it the next level as there was a lot of room for improvement.

The ask was to take their existing site, keep the existing content, pages and CMS structure and to rework the visual aspect, layouts, address accessibility issues, improve the CMS pages for the blog and events, restructure and optimize components library (it was messy there), optimize for conversions and prepare a few versions for A/B testing for some of the key pages of the website.

Design & development directly in Framer to speedup the execution

Add micro animations, interactions and subtle effects to enhance the UX

Update the product visuals and illustrations

performance, accessibility and conversion rate optimization

20+ pages and 8 CMS collections

Timeline - 6 weeks (1 of which xmas holidays)

Check it out live

https://soda.io

Home page before ➡️ after

Variations for A/B Testing

Full home page preview

I help SaaS, AI & Fintech startups with strategic product (ui/ux) design and Framer development to help them built the right thing and ship it fast.