Marqués de Riscal - Product Design Proposal and Mkt Campaign

I had to create a logo for Marqués de Riscal's new bottle "Enigma" based on the shape of their previous bottle "Arienzo". I came up a design that is elegant, but modern. We wanted it to be futuristic, mysterious and interactive, so we implemented this QR which leads you to a webpage where you get to know more about the company. This QR code is scrapable so that you find a hidden code inside that will let you start playing the game.

For the design I was inspired by its emblematic wine cellar which is currently a hotel.

For the communication strategy, I thought of a scratchable QR code. Scanning the QR Code would take you to a game, and when you scratch the QR code you would find the answer to enter in the game.