Marqués de Riscal - Product Design Proposal and Mkt Campaign

Paula Blanchart

University assignment for Graphic Design and Photography
I had to create a logo for Marqués de Riscal's new bottle "Enigma" based on the shape of their previous bottle "Arienzo". I came up a design that is elegant, but modern. We wanted it to be futuristic, mysterious and interactive, so we implemented this QR which leads you to a webpage where you get to know more about the company. This QR code is scrapable so that you find a hidden code inside that will let you start playing the game.

Design

For the design I was inspired by its emblematic wine cellar which is currently a hotel.
For the communication strategy, I thought of a scratchable QR code. Scanning the QR Code would take you to a game, and when you scratch the QR code you would find the answer to enter in the game.
Like this project

Posted Nov 15, 2023

Product and Logo Design, campaign and photoshoot for Marqués de Riscal's bottle "Enigma".

 Sentido Único Sentido - Marketing & PR | Manager Assistant
Sentido Único Sentido - Marketing & PR | Manager Assistant
Cumac Bookings - Marketing Manager
Cumac Bookings - Marketing Manager
CRM & Copywriter - Primavera Sound
CRM & Copywriter - Primavera Sound
Adriana Blanc - Assistant & Digital Marketing
Adriana Blanc - Assistant & Digital Marketing

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc