Cassileigh Photography needed a new website and consistent branding in order to stand out in her industry. I conducted research on her competitors and her target audience, tailoring her brand to resonate with her ideal clients. 

Cassidy’s brand was designed to represent her personality and the passion she has for her business; striking a balance between her outgoing, fun demeanour and the level of professionalism she brings to her work. The goal is for potential clients to be able to feel like they already know her based on her digital presence, building a sense of familiarity and trust that will encourage them to book with her. 

The website was developed with lots of interactivity and animation to add more personality and creativity. Optimizing the images and lazy loading them allowed us to use a high volume of photos - critical for a photographer - without compromising the page load time and SEO. 

We also worked on creating a Client Welcome Guide, Style Guide, and Location Guide. The intention of those is to walk new clients through what to expect, reassuring them of her professionalism and building their confidence.