Laura Karl Photography

The goal for Laura's new website was to allow potential clients to get to know her and feel comfortable booking with her. She wanted her website to come across as inviting, and show clients that she values the entire experience of working with her. 

The colour palette we selected was intended to compliment her photos with neutrals, while having a feminine touch with the pink. The serif font provides a traditional feel, with the ligatures to add a more unique look. 

We used a carousel as the hero section, allowing the user to immediately be drawn in by her photos. The home page highlights her ethos and passion for photography, as well as testimonials from her clients. On the About page we included more personal information about Laura, so potential clients could feel as if they are friends with her.