Mastery™ Branding, Web & App Design

Mastery is a tool designed to help ambitious readers turn insight into action. The platform generates personalised implementation plans from the books users read, closing the gap between learning and doing.

I was engaged to create a visual identity and digital experience that reflected the clarity, momentum, and purpose at the heart of the product. The logomark, a stylised ‘M’ built from ascending dots, symbolised compound progress and the habit of continuous improvement.

A moody, focused colour palette featuring tones like Coral Drive and Deep Focus supported both structure and energy across brand and product. High levels of grain were applied throughout the brand system, drawing inspiration from the tactile feel of paper. This subtle texture bridged the digital experience with the physical nature of books, reinforcing the connection between the technology and the teachings users aim to apply.

From mobile onboarding to desktop dashboards, every touchpoint was considered to reinforce Mastery’s core promise: helping users extract more value from what they’ve read and put their knowledge into practice.