Creative Business Setup
Tania John
Brief
A personal project involving setup of my own creative business website.
Process
Initial planning included market research into existing competitors, the strengths and weaknesses of their websites, and the needs of my own.
After deciding on direction, I proceeded to wireframing in Figma. This included a focus on the user's route through the website, the number of pages needed, and ensuring to create a design that worked both on mobile and desktop.
Figma desktop wireframe with prototype for user flow
Figma mobile wireframe with prototype for user flow
Once happy with the design, I replicated it to create the SquareSpace website itself, taking it from initial connecting of the domain to final, published site.
Deliverables
Website homepage
Completed website in SquareSpace, including copywriting of all website content, SEO image optimisation and alt-text, etc
Setup of analytic tools via Bing and Google
Setup of custom email in Zoho Suite
Creation of additional brand identity details, custom buttons and icons for future use
Brand suite and custom icons
Future Plans
Adding a shop and blog are both in the works, with current priority on the blog as evergreen content.
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Posted Nov 8, 2024
Design and creation of a custom website, increasing leads by 40%. Managed transition with minimal downtime, showcasing copywriting and attention to detail.
