For four months we were in charge of managing Navana's Instagram. This included creating video and graphic content, content ideas, content calendar, social media strategy, monthly reports and daily engagement.

Our biggest challenge on this project was translating all science-based information about skincare to the audience without being lectured.

An Indonesia's beauty brand that believes about everyone deserves a good quality skincare including a pregnant and breastfeeding mothers.

We started with a content strategy and growth strategy for Instagram. Since they were already on social media, our main priority was connecting with their audience better and have a better social media presence ✨

Our first step was creating and populating our Content Calendar with the ideas we introduced in the strategy. Once all +50 ideas were there and organized, we started creating the reel covers, carousels, captions, hashtags and videos