Since April 2022, we've been in charge of managing, ideating, creating graphics and scheduling Skin Game's content.

We started by analyzing branding assets the brand previously created and providing creative direction that will help the brand communicate cohesively with the visuals and messages. The goal is to have implemented the identity system and keep listening user's skin journey. We also want to make sure the brand's social media still a human, not just selling product on Instagram.

From there, we could start generating the content and populating our content calendar with ideas and copies. These are some results from our different content pockets:

Skin Game wants to stand in candid side of skincare brand by showing real skin condition for the models. Since they want their audience to feel more represented and believe in their own progress.

By sharing information such as amount of product until skincare hacks.

The brand has a witty side, so sometimes we slipped of humor in some contents.