Partnering up with Arcane to design and develop their entire web experience

Role: Leading the web design and development process from 0 to launch for Arcane's new website

Tools: Designed in Figma, Developed in Framer

Timeline: 2 months

Type of plan: Retainer

Services: Design Direction, Website Design, No-code Development

Industry: Digital Marketing, AI, Enterprise SaaS

Live link:

https://tryarcane.com

Introduction

Arcane automates marketing with AI, boosting productivity for small teams and making a big impact with cutting-edge tech.

Whether you're a small business or a large enterprise, Arcane’s platform is tailored to meet your needs and help you achieve your content marketing goals with ease and excellence.

Project Objectives

In collaboration with Twist Studio, we were commissioned to design and develop a cutting-edge web experience that showcases Arcane’s core attributes and unique positioning in the AI market. The team had a super tight timeline as they were preparing the official beta launch and waitlist announcement.

Scope of Work

Website Design

No-code Development (Made in Framer)

Integration of interactions and animations

Advanced CMS integration

5+ pages

Approach and Communication

We worked closely with Ben, the CEO of Arcane, to ensure all objectives were met and perfected for the launch.

The flexibility provided by the team allowed us to experiment with innovative ideas, resulting in a dynamic collaboration that pushed creativity to new heights.

The final direction adopted a minimalist layout, sharp typography, and a refined color palette, highlighting Arcane’s playfulness, professionalism, and precision.

Highlights

Arcane raised $5 million in seed funding, led by Accel, with participation from investors like Meta’s VP Product for generative AI Connor Hayes, Monzo founder Tom Blomfield, and WeWork President Anthony Yazbeck.