Arcane: Website Design & Framer Development 2024
Eugen Ciachir
Partnering up with Arcane to design and develop their entire web experience
Role: Leading the web design and development process from 0 to launch for Arcane's new website
Tools: Designed in Figma, Developed in Framer
Timeline: 2 months
Type of plan: Retainer
Services: Design Direction, Website Design, No-code Development
Industry: Digital Marketing, AI, Enterprise SaaS
Live link: https://tryarcane.com
Introduction
Arcane automates marketing with AI, boosting productivity for small teams and making a big impact with cutting-edge tech.
Whether you're a small business or a large enterprise, Arcane’s platform is tailored to meet your needs and help you achieve your content marketing goals with ease and excellence.
Project Objectives
In collaboration with Twist Studio, we were commissioned to design and develop a cutting-edge web experience that showcases Arcane’s core attributes and unique positioning in the AI market. The team had a super tight timeline as they were preparing the official beta launch and waitlist announcement.
Scope of Work
- Website Design
- No-code Development (Made in Framer)
- Integration of interactions and animations
- Advanced CMS integration
- 5+ pages
Approach and Communication
We worked closely with Ben, the CEO of Arcane, to ensure all objectives were met and perfected for the launch.
The flexibility provided by the team allowed us to experiment with innovative ideas, resulting in a dynamic collaboration that pushed creativity to new heights.
The final direction adopted a minimalist layout, sharp typography, and a refined color palette, highlighting Arcane’s playfulness, professionalism, and precision.
Highlights
Arcane raised $5 million in seed funding, led by Accel, with participation from investors like Meta’s VP Product for generative AI Connor Hayes, Monzo founder Tom Blomfield, and WeWork President Anthony Yazbeck.
