Worked on this summer campaign for Munich Ultra last year.
The brief was simple: summer, low-calorie, premium feel.
The real challenge was making it feel like our summer.
Paraguay in December doesn't look like stock photography.
It's slower. Hotter. The visuals needed that weight.
So I mixed a bunch of AI tools in exploration testing prompts, compositions, light then rebuilt everything in Illustrator and Photoshop with grain, texture, and that washed-out nostalgic feel you get from old summer snapshots.
The prompting was careful. Then hours of compositing, color correction, and making sure the brand felt present without screaming.
The OOH line:
"El verano perfecto pasa cuando el plan es no tener plan."
(The perfect summer happens when the plan is no plan.)
Loved building this one.
AI helped start it. Craft finished it.
0 likes · 0 views · Jan 14, 2026
Worked on this summer campaign for Munich Ultra last year. The brief was simple: summer, low-calorie, premium feel. The real challenge was making it feel lik...
