pro
André Vega
Visual Designer & Video Editor for Ads and Podcasts
New to Contra
André is ready for their next project!
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Worked on this summer campaign for Munich Ultra last year.
The brief was simple: summer, low-calorie, premium feel.
The real challenge was making it feel like our summer.
Paraguay in December doesn't look like stock photography.
It's slower. Hotter. The visuals needed that weight.
So I mixed a bunch of AI tools in exploration testing prompts, compositions, light then rebuilt everything in Illustrator and Photoshop with grain, texture, and that washed-out nostalgic feel you get from old summer snapshots.
The prompting was careful. Then hours of compositing, color correction, and making sure the brand felt present without screaming.
The OOH line:
"El verano perfecto pasa cuando el plan es no tener plan."
(The perfect summer happens when the plan is no plan.)
Loved building this one.
AI helped start it. Craft finished it.
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Performance ads.
Built with insight, bold copy, and AI-generated visuals that serve the message, not the other way around.
Insight → Message → Visual.
AI helps execute. Strategy drives everything.
My best try in commercial creativity.
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Always been a Japanese car guy.
Grew up on Colin McRae and Gran Turismo. Hours. Obsessed.
So working on the Subaru showroom opening in Paraguay felt full-circle.
Built posters mixing Japanese visual language torii gates, cherry blossoms with that cinematic, high-contrast racing game energy I grew up with.
AI exploration + Illustrator + Photoshop. Texture, lighting, composition.
"Subaru tiene un nuevo hogar. Vení a descubrirlo."
One of those rare projects where the 12-year-old version of you would be hyped.
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