Revamping a Mobile App Interface

To design a user-centric food delivery mobile app that prioritizes intuitive navigation, personalized user experiences, and streamlined ordering processes for maximum convenience.

In a competitive food delivery market, the client sought to stand out by offering a superior user experience. The goal was to tackle key issues such as overly complex menu browsing, lengthy checkout procedures, and a lack of tailored recommendations to create a truly engaging and efficient app.

Created low-fidelity wireframes to establish the app’s structure.

Designed visually appealing mockups in Figma, leveraging a vibrant yet clean color palette.

Used large, appetizing food images and clean typography for better readability.

Incorporated micro-interactions for a modern feel.

Developed interactive prototypes to simulate the user journey.

Tested key interactions, such as adding items to the cart, customizing orders, and tracking deliveries.

Increased User Engagement: 40% more users completed their first order compared to the client’s previous version.

Improved Retention: Personalized recommendations led to a 25% increase in repeat orders.

Positive Feedback: Usability testing participants rated the app’s navigation and visuals as “intuitive” and “engaging.”

The Food Delivery Mobile App successfully addressed user pain points by offering a fast, seamless, and engaging experience. Through research-driven design and user-focused features, the app not only improved customer satisfaction but also provided the client with a competitive edge in the market.