Revamping a Mobile App Interface
Mohammodulla Siddik
UX Designer
Prototyper
UI Designer
Adobe XD
Figma
Sketch
Food Delivery App
Goal: To design a seamless food delivery mobile app that enhances user experience through intuitive navigation, personalized recommendations, and efficient ordering.
Problem Statement
With increasing competition in the food delivery market, the client aimed to differentiate their app by offering a highly intuitive and visually appealing user experience. The challenge was to address common pain points like overwhelming menu options, slow checkout processes, and limited personalization.
Design Goals
Simplify the ordering process with intuitive navigation.
Provide personalized recommendations based on user preferences and order history.
Enhance transparency with real-time delivery tracking.
Ensure a visually engaging interface that resonates with modern users.
Design Process
1. Wireframes
Created low-fidelity wireframes to establish the app’s structure.
Focused on a clear hierarchy for key screens:
Home
Restaurant Listings
Menu
Checkout
Order Tracking
2. High-Fidelity Mockups
Designed visually appealing mockups in Figma, leveraging a vibrant yet clean color palette.
Used large, appetizing food images and clean typography for better readability.
Incorporated micro-interactions for a modern feel.
3. Prototyping
Developed interactive prototypes to simulate the user journey.
Tested key interactions, such as adding items to the cart, customizing orders, and tracking deliveries.
Key Features Delivered
Personalized Home Screen
Dynamic recommendations based on user preferences, location, and order history.
Effortless Menu Navigation
Intuitive categorization of menu items (e.g., vegetarian, popular, new arrivals).
Search functionality with filters for cuisine, price, and dietary preferences.
Streamlined Checkout Process
One-tap checkout with saved payment methods.
Transparent display of delivery fees and time estimates.
Real-Time Order Tracking
Map-based tracking to monitor the delivery person’s location.
Push notifications for order status updates.
Enhanced Customization
Options to modify dishes (e.g., spice level, add-ons).
Clear visuals for customized selections.
Challenges and Solutions
Balancing Visual Appeal with Usability
Solution: Focused on a clean layout with visually prominent CTAs for easy navigation.
Minimizing Cart Abandonment
Solution: Simplified checkout process with clear cost breakdown and delivery time.
Ensuring Accessibility
Solution: Designed for WCAG compliance with high contrast, scalable text, and screen reader compatibility.
Results
Increased User Engagement: 40% more users completed their first order compared to the client’s previous version.
Improved Retention: Personalized recommendations led to a 25% increase in repeat orders.
Positive Feedback: Usability testing participants rated the app’s navigation and visuals as “intuitive” and “engaging.”
The Food Delivery Mobile App successfully addressed user pain points by offering a fast, seamless, and engaging experience. Through research-driven design and user-focused features, the app not only improved customer satisfaction but also provided the client with a competitive edge in the market.
