Rogue Ocean were looking for a logo and branding that is luxurious and timeless. We tackled this challenge by using a wave to represent the nature of adventure and exploration as it relates to the ocean and open waters. The circle surrounding the wave symbolizes the brand's sustainability efforts and highlights the holistic nature of its products. The combination of these two design elements results in a timeless logo that can be easily transferred across multiple mediums and is easily recognizable from a distance.