Making A Globally Loved Brand a Kenyan Favourite

The launch of the first KFC store at Junction saw Kenyans queuing in long lines to experience what they had long seen in popular culture, internationally. With their entry into the market; our challenge was to maintain the brand's desirability while incorporating a local touch. The gospel had landed; it was on us to translate and spread it.

Getting To Work

Over the years we have been able to achieve a lot through:

Creating awareness for the first store in Mombasa led to foot traffic and 1 million in sales per day from the launch of the store. While trying to clear stock of excess wings. We ran a campaign termed ‘wing N dab’ that made wings the 3rd best selling menu item and wings are still a favorite for KFC fans in Kenya.

Creating awareness (through immersive content) for KFC Kenya allowed us to remain top of mind to our consumers and subsequently grow our market share. Our consumers can share content and reference our campaigns while making social posts – expanding our space within their hearts.

During the Coronavirus pandemic, the safety of the community was KFC’s primary concern. In line with this, we had to find ways to keep people safe, maintain KFC’s cash flow and cater to consumer needs. This informed the ‘Served with care’ campaign that ensured the consumer and employees were safe through contactless channels (delivery, drive-thru and take out).