Incyte Medical Information

As a Senior Product Designer, I had the opportunity to work with Incyte Pharmaceuticals to redesign their Medical Informations website. It was a challenging project that required collaboration with a project manager, a development team, an SEO team, and an analytics team. The goal was to create a user-friendly and informative website that would help healthcare professionals make informed decisions about Incyte's products.

Over the course of six months, we worked tirelessly to create a design that would meet the needs of our target audience (healthcare professionals). We began by conducting user research and identifying pain points in the existing website. We then used this information to create a new user journey that would streamline the process of finding information.

As the designer, my role was to ensure that the website was visually appealing, easy to navigate, and consistent with Incyte's brand. I worked closely with the project manager and development team to ensure that the design was implemented correctly and that all of the functionality was working as expected.

The SEO and analytics teams played a crucial role in the success of the project. They provided insights into what users were searching for and how they were interacting with the website. This allowed us to make data-driven decisions and continuously improve the user experience.

In the end, we were able to deliver a website that exceeded our client's expectations. The new design was user-friendly, informative, and visually appealing. It was a great feeling to know that our work would make a difference in the lives of healthcare professionals and their patients.

Overall, working as a senior product designer for Incyte Pharmaceuticals was a rewarding experience. The collaboration with different teams made it possible to create a successful product that met the needs of our clients and their target audience. I am proud to have been a part of such a great team and project.