Lead visual strategist for Modern Skincare, specializing in a "clean-girl" aesthetic across Instagram and TikTok. I create high-fidelity 3D product renders, educational carousels, and high-retention reels that simplify skincare routines. My design process balances clinical authority with lifestyle appeal, utilizing tools like Canva and CapCut to drive organic engagement. By tracking performance via Metricool, I ensure every design choice from typography to color palette is optimized to scale brand trust, foster community education, and drive e-commerce conversions.