Copywriting for an E-commerce Website

Welcome to one of the most important sections on an eCommerce site for SEO other than your product and category listing pages. Your blog section can serve users across the sales funnel—from informative pieces for cold audiences who want to learn, to say, a product listicle for warm leads ready to buy.

A search-engine-optimized blog garners trust between your audience, helps your website rank for more queries, and can get you 97% more backlinks. It's incredibly important that this part of your eCommerce website is nurtured with excellent research and copywriting.

If you own and operate an eCommerce store, you've probably heard of Oberlo. It's a platform where entrepreneurs can find millions of products to sell online. So, do they have any business talking about Instagram stories to build audiences (as seen in the screenshot)?

100% yes. Because they know their target market not only needs good products to sell but effective digital marketing strategies to grow their business to new heights. And that's exactly what they're catering to.

Oberlo's informative, data-backed, and digestible blog posts come from eCommerce experts with strong copy and content writing skills. And their consistent blog SEO efforts have helped position them as industry authorities for online business owners and aspiring entrepreneurs worldwide.