basic layer clothing identity and packaging
Anta Petrenco
identity system and packaging
for basic layer clothing brand
Iuvas is one of the largest producers of knitwear in Moldova. It is all over the country and has quality products.
They are 20 years old. The perfect time for a new identity. We formulated, as a starting point, their positioning.
Iuvas is offering comfortable, basic clothes that make us to feel good. Not because of the clothes themselves,
but because of the way we feel.
We have created an elementary, clean and simple identity that totally fits the brand.
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Posted Sep 7, 2026
Iuvas is one of the largest producers of knitwear in Moldova. It is all over the country and has quality products. They are 20 years old. The perfect time for a new identity. We formulated, as a starting point, their positionning. Iuvas is offering confortable, basic clothes that make us to feel good. Not because of the clothes themselves, but because of the way we feel.
