PRETZ’D - Brand Identity + Packaging

A bold, fun, and modern pretzel shop serving up both classic and stuffed pretzels with a playful twist. It’s all about big flavors, fresh bakes, and that perfect golden crunch—whether you’re a purist or all about the fillings.

I set out to create an identity as dynamic as the pretzels themselves—bold typography, a vibrant unique color palette, and a design language that feels just as fun as biting into a warm, doughy masterpiece. Every element was crafted to capture the energy and joy of indulging in a seriously good pretzel.

This isn’t just a snack—it’s an experience. A little salty, a little cheeky, and always satisfying. Would I change anything? Maybe convincing them to make a designer-exclusive flavor. 😉

If you want to create a brand identity that’s as unique and intentional as your business, reach out to me below! 👇