PRETZ’D - Brand Identity + Packaging
Chavi - Brand Designer
Flavor that Bends the Rules
A bold, fun, and modern pretzel shop serving up both classic and stuffed pretzels with a playful twist. It’s all about big flavors, fresh bakes, and that perfect golden crunch—whether you’re a purist or all about the fillings.
Box and Logos with Illustrations
T-Shirt and Shipping Boxes
Taste the Twist!
I set out to create an identity as dynamic as the pretzels themselves—bold typography, a vibrant unique color palette, and a design language that feels just as fun as biting into a warm, doughy masterpiece. Every element was crafted to capture the energy and joy of indulging in a seriously good pretzel.
Brand Pattern and Box
Box and Loyalty Card
This isn’t just a snack—it’s an experience. A little salty, a little cheeky, and always satisfying. Would I change anything? Maybe convincing them to make a designer-exclusive flavor. 😉
Apron and Poster
Outdoor Advertisement
Thank you!
If you want to create a brand identity that’s as unique and intentional as your business, reach out to me below! 👇
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Posted Feb 19, 2025
PRETZ’D is a bold, modern pretzel shop serving classic and stuffed pretzels with a twist. I crafted a playful, vibrant brand identity full of energy and joy.
