Edelman Creators Identity

Edelman Creators redefines how brands show up in the creator economy, shifting from traditional PR to a creator-driven approach rooted in culture, community, and authenticity.

We developed a flexible brand system designed to evolve across platforms, built on modular visual elements, a distinctive typographic language, and a dynamic identity that adapts to different creators, formats, and contexts. The system reflects how ideas move today: non-linear, collaborative, and constantly expanding.

More than a visual language, it's a scalable framework that enables consistency without limiting expression and empowers creators while shaping meaningful brand experiences.

Tyler Vaught - Global Head of Creator Marketing

Hannah Hickman - Senior Vice President, Social Strategy

Camila Pachón - Head of Latam, Creator Marketing

Nubia Navarro - Branding Design Lead

Guillermo Valencia - Head of Creative Design

Laura Martin - Head of Production