AOA | The Eye Campaign

The American Optometric Association (AOA) launched a health campaign that turned attention to one of our most vital senses: sight. Using a groundbreaking device that mirrors the human eye, the campaign highlighted both the marvel of innovation and the vital importance of protecting our sight.

To support this launch, we crafted an integrated experience built around a 3D model of the human eye, an immersive scrolljacking website and high-impact video assets to amplify this future-forward narrative that invited audiences to see the world in a new way. Our main challenge was to ensure that the artificial technology enhances, but does not surpass, the value of natural human vision.