Maelina – Website, Services & Operations

Maelina is an interior design studio creating calm, considered residential and commercial spaces. A year in, its work was already winning clients through Instagram, and the studio was ready to grow from a designer's practice into an agency.

I designed and built the site to feel the way Maelina's interiors feel: led by the work, with mood and rhythm first and explanation after. Projects run on the CMS, so the studio adds new work itself.

Alongside the site, I helped define what the studio offers and how it delivers it: the services, the process clients go through and the SOPs behind it.

The site became the studio's main source of new clients.