White Wood Appraisals – Website Design & Build

White Wood Appraisals is a New York firm with 20 years of experience valuing real estate. Its work had come mostly through institutional channels, and the firm was ready for its next stage: bringing in private clients, lawyers and realtors directly.

That called for a first site with the same credibility the firm already had in person. I designed and built it around what those clients want to know before they call: what an appraisal covers, who it's for and how to order one. The tone is calm and institutional, and the structure was set up for search from the start.

The team runs its content through the CMS, and the site now brings in inquiries from clients the firm didn't reach before.