Nova Wellness — Concept Brand Identity
Monica Rodriguez
Project overview
Nova Wellness is a conceptual brand identity created for a premium wellness company focused on intentional living, balance, and natural products.
Creative direction
I developed a calm, refined visual direction designed to communicate trust, simplicity, and modern wellness. The identity combines clean typography, a balanced color palette, and thoughtful composition to create a premium yet approachable brand presence.
My process
Defined the brand mood and visual personality
Developed the color palette and typography direction
Created a cohesive identity system
Applied the visual style across branded presentation materials
Deliverables
A coordinated visual identity concept demonstrating how Nova Wellness could communicate a consistent and elevated experience across digital and branded touchpoints.
This is a self-initiated conceptual project created to demonstrate my brand identity and graphic design skills.
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Posted Aug 26, 2026
A conceptual brand identity for a premium wellness company focused on intentional living, balance, and natural products.
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