Brasa — Concept Brand Identity
Monica Rodriguez
Project overview
Brasa is a conceptual brand identity created for a modern Latin restaurant inspired by fire, bold flavors, and cultural tradition.
Creative direction
I developed a warm and expressive visual direction designed to communicate energy, authenticity, and a contemporary dining experience. The identity combines bold typography, rich colors, and strong visual contrast to give the restaurant a distinctive presence.
My process
Defined the brand mood and visual personality
Developed the color palette and typography direction
Created a cohesive identity system
Applied the visual direction across branded presentation materials
Deliverables
A coordinated visual identity concept demonstrating how Brasa could present a memorable and consistent brand across customer touchpoints.
This is a self-initiated conceptual project created to demonstrate my brand identity and graphic design skills.
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Posted Aug 26, 2026
A conceptual brand identity for a modern Latin restaurant inspired by fire, bold flavors, and cultural tradition.
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