VINYL: A Look Beneath the Surface

Looking into the future game-changer in music.

Now that we've gotten a taste of how Amazon VINYL is aiming to become a gamechanger in the world of music, let's dive a bit deeper into what we can expect.

Starting with what drew us in (come on, we know we're here for the vinyl records), let's explore the process of buying and selling records and what it will look like on the site.

To break it down, the company has explained that the main goal of Amazon VINYL is to provide a safe, trusted, and reputable setting for music lovers and collectors all over to buy, sell, and trade physical copies of all kinds. This has proven to be an in-demand option, as Variety has reported that the resurgence of physical records has been ongoing for fifteen years consecutively, with reports that revenues in 2021 have reached the $1 billion mark. Something that hasn't happened since 1986.

At this point, it's safe to say people want the physical copies now more than ever.

So, to clarify, it's necessary to know the platform isn't just limiting itself to records here. Records, cassette tapes, and CDs to fit those y2k aesthetics are all included as part of this massive marketplace, expanding the interest from devout collectors to those scratching that nostalgia tickle alike.

But we all know that the glory of finding that desired album or piece of work is only the start. We must gush to someone about it, right? Unfortunately, our pets and those close to us can share our excitement to only such an extent.

Now the forum/social media aspect of VINYL comes into play. Buyers, sellers, and enthusiasts can interact, share, and discover a wide range of information on the platform with individual posts and engaging discussions. Did I forget to mention that it's at no extra charge?

Indeed, this new outlet of musical exposure and knowledge will be at our fingertips with no additional monthly subscription for existing Prime users. So, the good news is if you already have Amazon Prime, there's no need to sacrifice any coffee runs to accommodate another monthly subscription.

If this isn't convincing enough, let's divulge a bit into this attention-grabbing 'spotlight' feature. This interactive exposure section will play a huge role in audiences' introduction to artists of all varieties from all walks of life. Ranging from new faces to local-gig veterans, it's a new pathway to discover those fresh up-and-comers who could be tomorrow's legends in the making.

When we begin to dive deeper and deeper beneath the surface, this new era of music experience feels like we are watching history being made right in front of us.

What we've collectively been through these past couple of years, VINYL has hopes to be more than a buyer/seller platform, but another way for us to build stronger, more sincere connections on a bigger, societal level.

Perhaps we can look forward to an avenue of mass healing in the form of music.