Logo designs and branding for Austin Salt Room

It was a challenging task to find the proper tone of voice for Austin Salt Room, since it is a facility for salt therapy, not a regular spa and it also functions as a boutique store front. As a result a lot of concepts need to be explored to find that one that would convey friendliness and approachability of the brand, include a reference to himalayan salt and capture overall Austin vibe to resonate with locals. In the process we've explored quite a few options with a client and as a result of the search and experimentation we've reached the final one which manager to encapsulate all ideas and create a memorable look for the brand.