Social Media Campaign
Brittany Dickey
01 — Project details
Our target audience, UpMarket Millenials, already understood the importance of saving money. But with inflation and burnout at an all-time high, we wanted to avoid our National Savings Day campaign feeling like just another burden.
02 — Creative process
My campaign, Celebrate the Reasons You Save, swooped in with a warm drink and a friendly reminder to stop, breathe, and reflect on the priorities that undergird our audience's savings goals.
My approach:
took the audience back to the beginning of their financial journey.
made the audience's WHY our campaign hero.
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Posted Jul 9, 2023
Short form copy for a fintech social media campaign.
