Social Media Management - Banabae

Banabae is an Australian sustainable brand that creates vintage inspired apparel and homeware. Serving as their dedicated social media manager since 2021, I've been driving the brand's online presence and engagement through social media platforms. My responsibilities include implementing social media strategies that are aligned with the marketing calendar. With a keen eye for market trends and consumer behaviour, I consistently deliver impactful strategies that amplify Banabae's message and foster meaningful connections with its audience.

I identified that Banabae struggled with engaging their online audience. By infusing creative storytelling techniques and harnessing the power of trending social media concepts, I successfully revitalised the brand's digital presence. This proactive approach yielded great results and increased Banabae's Instagram following to over 60,000 followers.

A large part of working with Banabae has been connecting with other brands that align with Banabae. I conduct research, contact and put together marketing content for the online lifestyle blogs and email marketing campaigns. A recent example of this is the collaboration between Banabae and The Bank Space. Both brands are inspired heavily by mid century modern aesthetics. This was a successful campaign that we shared to online platforms to showcase the new product line and highlight a local business.

An example of this is linked here: https://banabae.com/blogs/on-the-blog/the-brightside-the-bank-space-backup

I continue to work with Banabae to collaborate on marketing campaigns and enhance their social media presence.