Project Overview
Seköni Original is a watch brand that was born from an identified gap in the watch industry – the lack of a product that sat perfectly in the overlap between design, quality and price. I was tasked to recommend improved copywriting and propose content strategy improvements for their key flows.
Project Process
Key Tasks:
UX Writing Audit
Persona Generation
Brand identity research
Company vision + mission
Project Outcomes
Proposed new copy that is more user centric, and that aligns with the brand's identity
Example changes #1:
This newsletter copy is generic and lifeless. It does not reflect the brand's personality or entice the customers to leave their details as they are not getting anything in return.
Seköni aspires to be bold and deliver an enthralling portrait. That should be reflected in their forward thinking and inspirational copy.
Before Copy
Proposal:
[Heading] Never Stand Still
[Body] Receive the latest exclusive updates about new products, events and learn more about the watch craftsmanship. Subscribe and get 10% off your first purchase.
[Button] Join Us
Example changes #2:
Before Copy
Seköni's signature series is called the Tidal Moonphase. However, this brief copy does not serve its purpose in conveying the essence of the watch. With Seköni's personas in mind, I sought to improve the copywriting, recognising that they are style conscious individuals and are looking for timeless versatile pieces with a twist. Seköni's mission is also to help their customers feel represented, like they are part of a community.
Proposal:
[Heading] Tidal Moonphase, an elegant classic for any occasion.
[Body] Intriguingly different and reassuringly familiar.
[Button] Discover Now
Feel free to reach out to learn more about my process and this project!
