Evoke: Agency page with Macro-animations (2025)

Nilanjan Debnath

Verified

Completed work

Review

Motion Designer

Product Strategist

Low-Code/No-Code Developer

Framer

Rive

Emerging Markets

01 Objective

Create a highly engaging introduction for a Gulf-based advertising agency, Evoke.

02 Challenge

Evoke is not a purveyor of pretty things, their work puts them far above their competitors and the website should convey that.

Version 1 made it essential to establish credibility, engagement, and trust through design alone. Deep case studies, although brilliant can be a double edged sword without the right alignment.

It has to set the right tone and be able to support their strong vision for the future.

My Role Design | Development (no-code)

03 Brand Archetype

While competitors may focus on transactional relationships and routine campaigns, Evoke takes a proactive approach.

Brand Personality & Archetype

Evoke’s guardian persona is built around • Trust • Leadership

It distinguishes them while highlighting what their competitors lack • Excellence • Reliability

04 Visual Design

The webpage is designed to mimic a guardian’s journey, subtly leading users through Evoke’s values and services.

4.1 The Yellow dot

I loved their logo and two things stood out to me • A full circle (inside O) • An yellow semicircle

It sees a strategic repetition to fluidly create brand recall for the user. (see below)

4.2 Immersive storytelling

One of my most thrilling works– shaping Evoke as a Guardian archetype. Manifesting a careful yet dynamic nature to show that Evoke is both stable and progressive.

Evoke feels real, reacts to viewer movements

Evoke is agile, helpful– without intrusion

Evoke isn't shy of being bold

Evoke reinforces focus with motion

Evoke understands user experience

Gulf branding solutions The journey has been crafted to create an emotional connection by visually embodying excellence and reliability.

Preview

Live Website

05 Future Scope

It's still blowing my mind– those complex interactions were made without any coding knowledge. With that said having dedicated developer means the website is better optimized among a ton of other benefits.

Version 2 (Full release)

Version 1 retrospective workshop.

Closely monitor questions which potential clients ask, after seeing the website. Over time, patterns will indicate what value can be added in upcoming versions.

Add case studies, work showcase and client experiences.

Implementing advanced analytics such as heatmap would be ideal in understanding user behavior, they're more aware of their movements in an interactive environment such as this website.

Version 3 (Bigger Picture)

Dedicated niche service pages

Website localization & marketing campaigns for international reach.

Landing Page v1

Why hire a consultant like me?

1. By integrating motion design, UX expertise, and gamification– I build engaging products that pull users emotionally and intellectually. Holistic Approach. 2.My strategies don't just solve problems– they also drive innovation, keeping you ahead of the curve. Forward-Thinking Vision 3.As a design consultant specializing in next-gen brand touchpoints, I leverage industry-leading frameworks to create intuitive and delightful interactions leaving competitors behind. Cutting-Edge Solutions.

Collaborate with someone who sees the big picture, aligns with your goals while ensuring your product never fails.

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Completed work

Posted Jan 18, 2025

• Branding Strategy | • UI/UX Design | • No-code Development → Redefining status-quo in Gulf advertising.

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Timeline

Aug 7, 2024 - Mar 18, 2025

Clients

Evoke Advertising