Cohesive Visual System for Pew's Living Facts by Max HancockCohesive Visual System for Pew's Living Facts by Max Hancock

Cohesive Visual System for Pew's Living Facts

Max Hancock

Max Hancock


Pew's Living Facts Web Graphics

Problem
The Living Facts initiative needed a large volume of clear, on‑brand visuals to support nonpartisan data across articles, quizzes, and social content. The challenge was maintaining a consistent editorial style — minimal, object‑based graphics rather than character illustrations — while producing charts, infographics, and animations at scale over multiple years.
Outcome
We developed a cohesive visual system aligned with the project’s strict style guidelines and delivered roughly half of the website’s graphics from 2019–2021. This included minimal editorial illustrations, data‑driven infographics, charts, and social animations, all created in coordination with the broader design team. The result was a unified visual language that made complex information approachable and kept the Living Facts brand consistent across web and social platforms
Services 
Illustration, Infographics, Charts & Graphs, Web Design, Motion Graphics, Social Media Graphics

Feature Graphics
Feature Graphics
Website Infographic
Website Infographic
Website Infographic
Website Infographic
Charts and Graphics for Website Articles
Charts and Graphics for Website Articles
Website Infographic
Website Infographic
Website Infographic
Website Infographic
Social Media Data Graphics
Social Media Data Graphics
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Posted Aug 11, 2026

Editorial illustrations, charts, and infographics supporting Pew’s Living Facts with a unified visual system.

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Timeline

Dec 31, 2018 - Dec 30, 2021

Clients

Ogilvy