Problem Virgin Mobile and Gawker Media needed a fresh way to use Gawker’s “brain hacks” (Lifehacker) platform to drive interest in Virgin’s mobile plans.

Outcome We designed a “Retrain Your Brain” infographic and ad series that blended Virgin’s visual system with Gawker’s editorial tone. The creative delivered humorous, efficiency‑themed “mind hacks” that supported sales efforts and was later featured alongside live conversations with celebrities.

Project Services: Advertising, Illustration, Character Design, Infographics, Graphic Design, Social Media, Web Graphics