Ghosted

Posted Sep 21, 2026

GHOSTED: The Fit is a six-slide Instagram fashion carousel designed as a contemporary streetwear campaign for GHOSTED. The project presents the complete outfit through a combination of editorial fashion photography, bold but controlled typography, garment details, styling breakdowns, and brand-focused visual storytelling. The creative direction blends high-fashion editorial aesthetics with underground streetwear culture, using a dark charcoal, bone, and restrained acid-lime color palette. Typography is treated as a major part of the identity, with GHOSTED consistently integrated throughout the campaign while maintaining a clear, readable hierarchy. Rather than functioning as a traditional product advertisement, the carousel is designed to feel like a fashion lookbook brought to Instagram — minimal, confident, mysterious, and visually distinctive. Each slide serves a different purpose, moving from the complete look and outfit breakdown to details, silhouette, garment presentation, and