This project was quite the journey! Originally, I was hired by World Animal Protection to design a series of posters that would be hung up in a subway station in Prague, but due to some issues, the project was changed to be an animated billboard that ran in Chicago. The goal of the billboard campaign was to shine a light on Groupon and to encourage the site to remove deals from businesses that violate animal rights, including SeaWorld and Suncoast Primate Sanctuary.

What was nice about this project was that by having knowledge of video and motion graphics, it allowed me to take what I had already designed and translate it into a minimal animation.