I worked with longtime client and collaborator Nick LaRovere, owner of Occulus Films, in designing a film poster for his film Artificial Intelligence. When we first started talking about how the poster should look, quite a few ideas were thrown around, such as doing something more graphical and minimalistic. I had the idea of having Nick shoot photos of his lead with the AI prop as if he were setting up scenes for the film. This ended up being the direction we took for the film poster.

Once I had the photos, I threw it up in Photoshop and played around with color grading, making the poster pop more color wise. I did some compositing and photo manipulation, such as adding the clouds in the background, which drastically added a dramatic tone to the poster. For the light inside of the AI prop, there were quite a bit of adjustments I had to make. Initially, I had it as a yellowish light to fit the color grade, then I adjusted it to be blue to match the lighting in the film, then toned down the flare so it wasn’t as radiant. Overall, Nick was happy with the poster and based on what others have said when they saw the poster, the reaction has been overwhelmingly positive.