Phi Delta Theta Arizona Chapter 100th Anniversary Brand Identity

I was hired to come up with a brand identity for the Arizona Phi Delta Theta chapter’s 100th anniversary. Discussing with the client about what I needed to include visually speaking, I was informed that I needed to stick to Phi Delta Theta’s existing branding, so using the appropriate colors, type and more, but instead of using the shield that’s in the original logo, make the shield the state of Arizona instead.