For family-owned, third-generation Wholesum Farms, their mission seems like a simple one – to nourish a healthy world. It began just before World War II when the founder emigrated to Mexico and started growing cherry tomatoes. Since then, they’ve been trailblazers in the organic space pioneering with high-tech greenhouses and equipment, growing practices and natural management solutions. But the family may be even more proud of their fair trade certification as they work to elevate and create a more noble food system that fully engages with their workers, the community and consumers.