In this app, their could be multiple reasons behind why a user downloaded it. As the target users : i.e mother can be in any phase of their postnatal or pregnancy and might require different kind of services.

Hence, it was a need to have a longer onboarding where we get to know the user and also educate them about the offerings of the app. Also its helps in :

For user’s convenience we placed all the top level services and offerings above the fold of the home screen so that it can help users quickly locate and access what they need.

The items listed on the home page we prioritised with respect to app’s most important and USP offerings to least important offerings.

Clear categorisation of services: We grouped the services into categories that made it easier for users to find the service they needed.

This page also provide the necessary information about each specialist, including their credentials, availability, and reviews, to help mothers make informed decisions when selecting a specialist.

From here user can hire helping staff. There are three categories to choose from , Helping staff for mother, child and general domestic help.

When designing the search experience for this app that consists of various categories, there were important steps we took to ensure that the search experience is effective and user-friendly: