A Global cybersecurity company with a small sales team in Japan, looking to develop and execute a marketing strategy that would work for Japan.

Develop and execute a marketing strategy to engage prospects, generate new opportunities, and accelerate the existing pipeline

Manage marketing initiatives, including event production, channel marketing programs, digital marketing, content creation, and localization while ensuring measurable results.

Collaborate with internal teams, channel partners, and technical alliance partners to drive demand generation activities and achieve measurable results.

Planning and executing events, including monthly webinars, seminars, tradeshows, and roundtables.

Creating and localizing content for press releases, blogs, case studies, social media, and websites.

Localizing and executing marketing campaigns through email, social media, and content syndication.

Planning and executing customer success stories interviews and recordings

Increased brand recognition and pipeline growth.

Hosted and participated in over 15 events in Japan over a 12-month period.

Generated over 1,200 Marketing Qualified Leads (MQLs) through events.