Advance Amazon PPC Keyword Research - 10x Results

Tajamul Hussain

Amazon PPC marketing
Product Marketer
Researcher
Google Sheets
Helium10

. I was hired recently for creating campaigns for a business. It was a great opportunity for me to showcase my skills. As per project requirement I had to do advance keyword research for both Amazon SEO & PPC. Here are some Images of the final sheet;

This image shows a detailed research for potential keywords to target for a "air purifier"
This image shows a detailed research for potential keywords to target for a "air purifier"
the primary and the tick marks are to sort them in relevance to their stats and finalizing the campaigns they will be in.
the primary and the tick marks are to sort them in relevance to their stats and finalizing the campaigns they will be in.

Here are some more advanced Amazon keyword research for PPC:

Here is another side of research that I also do if the product is indexed on keywords;

All this research are on the indexed keywords to finalize potential keywords that on which a product is indexed.
All this research are on the indexed keywords to finalize potential keywords that on which a product is indexed.
There are columns like B, and M-P to make this easier.
There are columns like B, and M-P to make this easier.

Here is some detail to explain these;

So, all these details are already there when you download the report but other tabs like B, E, M, N, O, and P are added for simplifying it more.

Column B: Has a check box to mark relevant and useful terms. This is because we try to go with most relevant terms first.

Column E: Shows ratio of the sales/search volume, its basically same as CTR but in a broader perspective.

Column M: This column has the terms that we are already running ads on to remove the duplicates and to not select a same keyword multiple times.

Column N: This column shows wither the PPC keyword is active or not.

Column O: This column shows wither the indexed term is used in PPC or not.

Column P: The last column shows only the terms that we have marked useful.

If you also want a detailed and advance researched keywords for your Amazon PPC campaigns for better results, Lets Chat.

I will also like to show these files and their authenticity over a call or a message.

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