318% click growth for content targeted at unique users
Client
FIntech startup develops an app-based platform that facilitates digital banking services for migrants.
Issues
Visibility on search engines and engagement was low. There was no clear strategy on creating content for the purposes of growth. While the app was working well, the website had very poor technical performance which hindered discoverability.
Solution
After an initial audit I developed a 3 prong strategy:
Fix technical issues hindering site from being compliant
Optimize current content and develop a calendar with keyword clusters specifically written to convert browsers into users.
Strategize to develop a comprehensive organic strategy to acquire quality links from relevant and authoritative sites.
Results
64% growth in organic clicks towards Spanish content
318% growth in clicks for content created to help the user convert
40% in country growth for clicks
74% increase in referring domains
Like this project
0
Posted Jan 10, 2024
Created and implemented SEO content strategy for an e-commerce website resulting in a 50% increase in organic traffic within 3 months.
Likes
0
Views
0
Reversed engineered competitors SEO strategy for e-commerce site
Insuretech startup grew generic keyword traffic by 123% YoY