318% click growth for content targeted at unique users

Mel Kreitz

SEO Specialist
SEO Writer
SEO Content Manager
Ahrefs
SEMrush
SEO

Client

FIntech startup develops an app-based platform that facilitates digital banking services for migrants.

Issues

Visibility on search engines and engagement was low. There was no clear strategy on creating content for the purposes of growth. While the app was working well, the website had very poor technical performance which hindered discoverability.

Solution

After an initial audit I developed a 3 prong strategy:
Fix technical issues hindering site from being compliant 
Optimize current content and develop a calendar with keyword clusters specifically written to convert browsers into users.
Strategize to develop  a comprehensive organic strategy to acquire quality links from relevant and authoritative sites. 

Results

64% growth in organic clicks towards Spanish content
318% growth in clicks for content created to help the user convert
40% in country growth for clicks
74% increase in referring domains
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