Reversed engineered competitors SEO strategy for e-commerce site

Large e-commerce website that offers a wide range and selection of home products.

Online retailer was perplexed closest competitors rise in organic growth to over take the top spot for major keywords they once dominated.

Reversed engineered online retailers closest competitors SEO strategy to identify several optimizations and when they were performed to give client a timeline of when and how changes impacted search engine results.

Client was informed the major competitors in their space had mimicked their winning strategy of:

Increased important speed metrics like LCP by almost 300% YoY

Flattened site architecture by incorporating a robust internal link strategy.

Using a scalable metadata formula to rank and convert 

Leveraging trends by creating landing pages for In-demand Items