Sleep Apnea Treatment | Sleep Care | SleepQuest

SleepQuest is a healthcare-focused brand specializing in sleep apnea treatment and CPAP solutions. The goal of this project was to build a complete digital ecosystem — from brand motion and website experience to eCommerce, marketing assets, and performance-driven content.

I partnered with the client to deliver an end-to-end solution that not only looks premium but also drives conversions across multiple channels and markets.

To elevate the brand identity, I created a clean and modern logo animation used across the website, ads, and video content.

The goal was to reflect trust, technology, and calmness — key emotions for a healthcare brand. The animation is subtle yet memorable, helping establish a strong first impression and brand consistency across touchpoints.

I designed and developed a fully responsive, high-performance website focused on clarity, usability, and conversion.

Key priorities included:

Clean, medical-grade visual language

Strong hierarchy and readability

Conversion-focused layout

Fast loading speed and performance optimization

The site was built using WordPress, ensuring scalability and easy content management for the client.

I created three promotional video ads showcasing key products and their benefits.

These videos were designed for:

Paid social campaigns

Website integration

Product education

Using motion design and clear storytelling, the videos communicate product value quickly and effectively.

A major part of the project was building a bilingual online store using WooCommerce.

Key features:

Full English / Spanish localization

Seamless language switching

Optimized product pages for conversion

Clear product education for CPAP devices

This allowed the brand to effectively expand into Spanish-speaking markets while maintaining a consistent user experience.

I designed multiple high-converting landing pages tailored for specific campaigns and products.

Each page was built with:

Clear messaging and value propositions

Strong CTA placement

Mobile-first approach

Performance-driven layouts

These pages played a key role in paid acquisition and lead generation.

Using Klaviyo, I designed and structured a set of email templates to support marketing and retention.

Deliverables included:

Promotional email layouts

Product-focused campaigns

Consistent brand styling

The templates were built to be reusable, helping the client efficiently launch campaigns and maintain brand consistency.

I developed a system of static and motion-based ad creatives for social media campaigns.

This included:

Performance-oriented visual concepts

Scroll-stopping designs

Clear messaging for different audience segments

The creatives were designed to be easily scalable and adaptable for ongoing marketing campaigns.

This project covered a wide range of design, development, and marketing deliverables:

Logo animation

Website design & development

Bilingual eCommerce store (English / Spanish)

Landing pages for campaigns

Social media advertising creatives

Email marketing templates

Promotional video production

The final outcome is a cohesive digital ecosystem that supports SleepQuest across all major customer touchpoints:

Strong and consistent brand presence

Scalable marketing system

Improved user experience across devices

Expanded reach through bilingual support

Conversion-focused infrastructure for growth

This project demonstrates the value of combining design, development, and marketing into a unified strategy — especially for healthcare and eCommerce brands.