New Year, New You Marketing Campaign

Conceptualized the campaign in order to get more engagement both in-person and virtually for the Pilates studio while they were recovering from a dip in attendance due to COVID.

This campaign challenged clients to complete 30 days of pilates in the month of January, either in-person, through virtual classes or pre-recorded videos, or a combination of all three. We had a total of 57 participants and had a 70% completion rate for the challenge!

For this campaign, I managed all marketing components including:

-Established a new brand kit specifically for the challenge that included a logo, brand colors, and fonts to distinguish the challenge from other studio materials while still remaining true to the overall brand

-Designing and executing weekly email newsletters for participants

-Filming, editing and uploading 2 new pre-recorded videos to Vimeo each week during the challenge

-Creating daily social media posts for the challenge

-Managing social media interactions with clients, including featuring their Instagram stories, monitoring the challenge hashtag, creating a weekly round-up post of their progress and answering questions about the challenge in direct messages

-Designed an interactive PDF for participants to log their progress throughout the challenge